Brands, brands, brands. We’re surrounded by them. Every day. Everywhere, a brand or many brands vie for our attention. As I write, literally within a twelve inch radius to me, sitting on a train, I have 7 prominent brand names clearly visible.
If I asked you to think of some, or notice what’s next to you right now, you’re probably visualising a symbol or design of a famous name. There is a habit of championing our favourites, and then there are those we choose to avoid (for all sorts of reasons).
I wonder, do you ever think of yourself as a brand? For the ordinary individual on the street, it’s perhaps not the first word we might use when describing ourselves and yet, essentially, that’s what we are.
What goals have you been thinking about that you haven’t quite managed to kick-start yourself towards achieving?
You might be thinking about adopting a healthier lifestyle or taking up a new activity? Perhaps a change of career, or gearing yourself up for a promotion? Ultimately, one of the first stumbling blocks we come up against is wondering, where do I set that goalpost? How do I build towards that?
How is your career panning out these days? Are you currently where you want to be? Are you living up to your own expectations? We have a tendency, understandably, to plan our careers in an upward trajectory, however if things don’t quite go to plan, naturally it can be disappointing.
When you think about it though, upwards isn’t always necessarily the only way to go - there is an alternative route.
How about sideways for a change?
Problems. Whenever we have one and are perhaps feeling a little stuck when it comes to finding a solution, it occurs to me that it’s often because we only look at it through our own eyes. There is of course always another perspective. In fact, there can be several.
If we want to be great at something, we learn to do it, right? As the nation’s favourite Meerkat, Aleksandr would say – ‘simples’. Or is it really that straight forward? What if our brain tells us otherwise and the all-consuming doubt starts to creep in? ‘I’m not sure I can do it’. ‘That’s not me’. ‘It’s too difficult’.
“If you always do what you always did, you will always get what you always got."
It’s one of those quotes you may have heard at some time or another, perhaps as a piece of advice when you’ve been stuck in a quandary. Attributed to Albert Einstein, it does make sense and pretty much states the obvious. Or does it?
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